- Karthik Kamalakannan
Triaging customer feedback for your software product could be daunting. When you are a founder or a product manager, this is where you are going to spend most of your time when you have adequate customers to deal with. The new feature requests never stops coming in. And that is a very good thing indeed.
Today, customers embrace transparency, and they become loyal to your product when you allow them to voice their views easily about your product. This is where customer feedback portals coming into picture.
Let me quickly walk you through four major feature request tools that you can setup in a couple of minutes and gain huge value out of it. Here are the four tools you can use today to manage customer feedback:
UserVoice is one of the most popular customer feedback management platforms, which allows your users to vote on features so that you can prioritize them for development.
Companies like Microsoft and many such enterprises pay thousands of dollars per month to gather feedback via UserVoice. But, it does come with its own challenges. Here are just a few:
- No directly sign-up; you will need to schedule a sales call;
- Used to be an industry leader;
- Way too expensive for anyone other than large enterprises;
- Extremely slow support;
- Plans start from $500/month and goes to thousands of dollars per month;
- No integrations that work with latest tools;
- No frequent updates to the platform;
Trello has been a popular choice for companies of various sizes. Trello is a great tool for managing personal tasks. Trello's Kanban Board method changed the way many people managed their tasks. It is visual, understandable, and works out of the box.
Is Trello the right tool to manage customer feedback management? I don't think so. Here are some of the reasons why Trello is not a feedback management tool:
- Trello is meant for task management within a team -- not for roadmaps or feature requests;
- Trello's UI gets way too overwhelming for your customers;
- You need to spend and keep spending hours every week to manage Trello, besides managing your customer feedback requests;
- Customers need to carry a Trello account to submit new feature request;
- You cannot embed Trello cards or boards within your product;
These are some of the reasons why Trello might be the hard-to-use customer feature request platform a Product Manager can choose. While Trello has a free plan, it restricts you to very limited number of boards, making it very difficult for you to use Trello as your feature request platform.
Customer feature request management must be a daily, simple task to perform. It is something that every project manager should care about, and should get things done easier. Trello and UserVoice never helped a product manager (myself included), ever.
This is one of the major reasons why I set out to build Hellonext - user feedback, feature voting, & roadmap for product management;
Hellonext solves almost all of the problems that Trello and UserVoice has when it comes to managing customer feature requests. Here are some of the advantages of using Hellonext for feature request management:
- Built for product managers;
- Comes with feedback boards, roadmap and release notes for your product;
- One single platform to manage your customer feedback lifecycle;
- Priced just right at just $25/month;
- Integrates with almost all of the SaaS apps in the market;
- Built with your customers in mind to make submitting feature requests as simple as possible:
Does this mean that everything is 100% perfect with Hellonext? Definitely not. We currently do not offer:
- 24x7 phone support;
- End-to-end Project Management like tasks, sprint planning and such;
What we excel at:
- Speed of development -- we push improvements and small features every 24 hours;
- Friendly chat support -- everyone in the company is passionate about solving the problem of customer feature request management;
- Experience-first attitude -- anything we design must be as perfect. Just like how a Michelin star chef would care for their food;
- Support for startups -- plans start at just $10/month for first year for startups;
- Zoom-enabled on-boarding for your entire team;
How to choose the right customer feature request platform?
It is quite simple. Here are some questions you might have to answer:
- What is your goal with a tool like this?
- Are you looking to improve NPS scores of your customers?
- Does your sales team need a clear picture of what's coming in the next few releases?
- What is your budget for a feature request tool?
Answering these would add a ton of value to you, and will help you quickly narrow down the tool that could be right for you. Personally, I hope you find the right tool, because a tool like Hellonext is the superpower for every product manager.
Have something to ask? Just shoot an email to firstname.lastname@example.org and I'll be there to help you decide, not sell.