Product Management | 06 July, 2021

How to choose the best feature request tool for your product

Hellonext, Inc.

Karthik Kamalakannan

Collecting a feature request has been a tedious and disorganized process with different results. In this process, businesses generally send cold emails to their customers requesting feedback and store their response in a spreadsheet with no structure or little.

In order to overcome these issues choose the best feature request tool with the below-listed features.

1. User-friendly Interface

The feature request tool should be user-friendly to your customers. It should not interrupt your customer’s experience and must flow naturally with the rest of your website’s interface. If the interface is complex, frustrating, or time-consuming, it might get ignored by the majority of your customers.

It also means that the feature request tool that you choose must fit seamlessly with the design of your website. Including the font type, colour and the integration should make it look as natural and consistent as your homepage.

2. Prioritizing the features

As discussed earlier, the traditional method to keep track of requested features is to store the suggestions in an Excel spreadsheet. Eventually, it creates a few problems, particularly when it comes to your organization.

When your feature request list gets longer, there are huge possibilities of repeated or similar suggestions cluttering your spreadsheet. Which in turn, will put you in a vague situation to finalize which features are the most requested and which ones you should really be focusing on. As days pass, the suggestions increase and the spreadsheet becomes more like a bin where you toss in potential features, making it completely ineffective.

The feature request tool which you select must be able to organize all of your customer’s requested features easily, combining duplicate/similar suggestions on the fly. This tool must also enable you to apply a priority to each feature, add tags for better filtering, and divide the requests into different categories.

The top three metrics to sort your feature requests.

2.1. Benefits

Enterprises can also organize their feature requests with the benefits each suggestion offers them. For instance, when a customer is requesting for several different features that will help them save time, you should be able to group and rank them and develop the best time-saving feature being requested. This will also support you to avoid making redundant features that provide the same benefit.

2.2. Demand

The other fundamental way to organize your feature request collection is by demand. It depends upon the number of requests for a particular feature and justifies the implementation of the feature

This guided the makeup-retailer Sephora to find that a primary pain point of its customers - that they ordered makeup that didn’t match their complexion. So, Sephora created educational content to address this issue of their customers - making the right decision when ordering, which resulted in the success of the company. Identifying the most demanded features will assist you to make similarly well-informed decisions.

2.3. Cost

Cost is the most important metric. The feature requests can be sorted by the cost of their implementation which will provide a good idea of which features to implement right away. Also, which requests to budget for later on, and which are so expensive that they will never be worth implementing. This is a transcendent way to help you determine where to place your focus.

3. Easy Communication

You never wanted your customers to feel that their feedback is going unheard. To support this, choose the feature request collection tool which makes it easy for your customers to reach out to you. Customer relationships will improve with personalized responses to their feedback, making them feel more appreciated by and connected to your service.

The Best Feature Request Tools In 2022

There are a lot of feature request collection tools available in the market today. Instead, an Excel spreadsheet, using one of the below tools will give you a simple, integrated feature request collection that you and your customers will love.

  1. Hellonext
  2. UserResponse
  3. Feature Upvote
  4. Shipright
  5. FrontApp

How Hellonext streamlines Feature Request Collection

Hellonext delivers collectively the different elements of feature request collection (customer communication, organization, simplicity, integration) into a single, easy-to-manage and user-friendly application.

Custom Domain feature is at the key which makes Hellonext such a versatile and customer-friendly tool. Choose exactly where and how the tool is integrated on your website, as well as how you ask the question to your customers.

The most beneficial feature is the Project List page, where you can quickly organize all of your feature requests using custom labels and filters. And for businesses that want to leverage their data, Hellonext provides you with real-time statistics that give you deeper insights into what your customers want.

Choose the best Feature Request Collection Tool today

The most effective way for product managers to gather customer feedback, organize that feedback and create a plan of actions is by choosing the best Feature Request Tool. If you’re interested in incorporating the best feature request collection tool into your workflow, start a 14-day free trial with Hellonext today

Last updated: December 6th, 2022 at 10:08:37 AM GMT+0

Hellonext Blogpost Author Profile

Karthik Kamalakannan

Karthik is the Founder of Hellonext. He has helped prioritize customer feedback to build great products since 2006. Today, he helps product companies build data-informed products with Hellonext.

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