08 December, 2021

How can Product Managers use a feature voting software to build roadmap

Hellonext, Inc.

Deeksha Asiwal

Feedback - if you ask us, the only acceptable “f” word in this household, except for French fries - which are also disputed to be Belgian.

Feedback is what brought one of the leading causes of successes for tech companies in 2021. We agreed in the bygone year, that this is the one thing that will help you at every stage of the product development process! But where it provides the most value is in determining what new feature it is you should focus on presently and what it is that should be your focus on next. Most product managers would argue that feedback, collected from as many sources as possible is what helps you climb that last hill, it is what will be the strongest oar in the storm and the brightest light in the night. We understand it might not be possible for each product manager to exude this dramatic flair, but we digress.

Ergo, in 2022 as well, you - our beloved product manager, should use the feature voting tools that will help you achieve the last of the last targets! Why fix that which is not broken :P

One of the best advantages of living in this tech world in 2022, is that we have softwares readily available to use for performing such delicate yet methodological exercises. So, whether you have just started thinking about using customer feedback softwares for your firm or  even when you are planning to switch to a better one, we are going to endeavour to help you to learn how to select the best one for your business.

Let’s start with the basics, shall we?


How would one explain customer feedback :-

Customer feedback is information that is provided by customers themselves about their experience with a product or service.

Its main purpose is to explain their level of satisfaction. This will be able to help your product, customer success, and marketing teams understand where there is room for improvement. Companies can collect customer feedback proactively by polling and surveying customers, interviewing them, or by asking for reviews. Teams can also collect feedback by providing users a place in the product where they can share comments, complaints, or compliments.

The people with the best knowledge of your product are without a doubt your users, or your customers. When we are able to look through the activities and experiences of these users, we will be able to identify the reasons for outcomes which occur much more easily. In this way, collecting customer feedback will be the best option to avail the expert knowledge that is present among your team in order to create a better product, a better service and ultimately, better sales for your enterprise.


How feature voting works for product managers:-

  • You can let individuals suggest as well as vote on feature requests for how to improve your product.
  • You get your user to link their feedback to their account on the feedback tool, so your customers are a lot more defined.
  • You know exactly who is giving you the feedback and allowing you to identify and reward those whose feedback is proving to be nice and spicy without the habanero sauce.

How would you as a product manager, make use of these tools:-

  • Get an instantaneous idea at all of your top feature requests
  • You will also be able to understand which customers care about which feature requests and what is the general trend in terms of the feature
  • Have a bunch of data that you can later on organize to extract valuable ideas from

Here will be a bunch of well known and hole-in-the-wall kinda tools that will give your company the final push it deserves!


One tool that has configured the simplicity of user feedback and used it to its advantage is Hotjar. It takes this imaginative approach where it is able to visually approach to record the customer feedback. What it does is, use heat maps which help you identify how users are scrolling, moving, and clicking - and you can even choose to see exactly how your visitors are navigating your website through visitor recordings. Hotjar’s conversion funnels help you find where your visitors are dropping off, and in turn how you can reduce bounce rate.



SurveyMonkey is used by millions of websites and businesses worldwide. The reason for that lies in the many features the software provides for creating surveys. Its solution provides useful features such as automated reporting, permission controls for easy data sharing, and an entire set of customization tools that allow you to tune your survey to your brand’s identity. It also has a high reach in the industry and can be integrated with almost 100 apps and plugins.


Zonka would be your girl-next-door survey that will claim its specialty in maximizing user feedback rates. It is said to support the NPS framework while also being capable of creating a number of different kinds of surveys. Zonka claims to distinguish itself from the rest by being able to support multiple channels of survey - including mail, QR codes, web pop ups and even SMSs. You might also be surprised to find that they are able to provide support offline surveys at kiosks and bill desks.  Key features include support for 30+ languages 🆎 🆚 🈸, API and webhook integrations, real-time reporting and alerts, and powerful skip logic and branching.

Zonka is ideal for you if you need to collect customer feedback from a number of channels that include both online as well as offline medium of communication.



Survicate is an online survey application which is designed to help out users to get useful customer insights. Survicate says that they do include NPS score templates, but there are a number of other templates at your disposal too! Some of their key features would include the ability to send surveys via several channels, a centralized feedback hub, and integration with Intercom.

Survicate is suitable for the company that wants an uncomplicated survey option on several different communication channels.


Refiner is a platform for customer feedback as well as user research. It will differentiate itself from the others by using its compelling data segmentation ways and also its ability to export user data to your favorite data analysis platform, and lastly automated replies. Their key features are mainly exceptionally beautiful looking widgets, advanced trigger options for user targeting and survey timing, and sophisticated branching logic.

Refiner.io is best for SaaS companies looking to establish what it is that their users think of them at the same time as working on their platform.


Using Canny is uncannily like bringing some good ol’ democracy into your product development process. Canny makes use of a product voting board in order to catch onto your customer feedback. Once you link them to a specific customer’s profile, you will find out which of your customers is asking to be given which product feature. In fact, this is one of its key features - a voting board, the ability to segment based on some customer attributes, and a roadmap view to share with customers.

We feel that Canny is a great tool board for getting the big picture, honing your most popular feature that your customers are looking for.


Productboard is useful when you are looking to make your product development process a little more customer-centric. How does it do that, you ask? Well it will collect the customer feedback in a singular section and point trends out to you. 👉🏽👉🏽👉🏽👈🏼👈🏼👈🏼 One of its selling points is that it is able to capture feedback from email and other tools, a feature prioritization framework and various roadmap templates.

All in all, it does help you in accessing some basic customer feedback functionalities.



The ingenious thing about Loop is that it integrates a screenshot plugin directly to your website together with an embeddable forum where users can submit and vote on feedback. It’s main purpose is to assist you in performing strategized product decisions as well as defend yourself from any bugs. One of its unique selling proposition is the inclusion of a screenshot tool, a user form that will allow ranking features based on their importance as well as a “close the loop” feature.

Loop is, in all honesty, a refreshing voting board that has some dainty little features such as the screenshot abilities! 🌀


SurveySparrow is what can be called a continuous improvement platform. Here, the customer feedback loop can be brought to a closure, with an insistence on decoding every issue at each round. What’s more, the platform has now introduced a video survey to take the engagement level a notch higher.

SurveySparrow is a great way for you to include customer feedback in case you are a large company and you have customers using various communication channels and feedback.


At the end of the page, dearest managers, you should be able to have the best for the last!

We know how daunting it can be to really dig your heels in and try to come up with perceptive ways to collect customer feedback. It is also not lost on us on how that big data can only be useful once it has been applied to better your product and your services for your users.

We offer you our homegrown customer feedback collection software - Hellonext! Here we offer you ingenious ways to go about collecting, as well as analyzing the feedback that has been collected. We take pride in our work and our mission towards streamlining the ways in which big data can be used with ease for your business.

We have various ways that show the simple steps in which we streamline your user feedback collection effort. We are a feature voting and customer feedback management tool for product owners and SaaS companies.


With Hellonext, you can have your product’s own feedback portal where users can share their feedback or suggestions about your product or service. You also get to keep those users updated with information about how you are addressing their feedback.

Once you sign up with us, you can start collecting feedback right away, directly from your users by using our dynamic feedback boards.

We mold everything around you and your brand at the center - you will be able to customize your entire firm page and replicate your brand over on our platform so that it is a true extension of you.

And to make matters even better, we are proud owners of a zero tracking policy, so that your data is yours to keep!

We will also provide you round-the clock assistance, in which we take your own suggestions too! It’s almost like we like to use Hellonext to make Hellonext better ;)

If all of this is not enough, we have a one month free trial, to give you a nice look and feel of what to expect when you give our platform a chance.


It is quite clear to us that feedback is one of the most important tools in creating a better user experience and boosting your customer retention rate. While it helps you to take a serious note of the above mentioned ways in order to build customer relations, it is even more important to be using these feedback tools strategically. You have to be asking the correct types of questions, at the correct time and in the correct ways. Giving your customer what they need is how you are able to establish an understanding with your customer and as a result show how much you value them.

We must be sure you have now found various reasons to try giving online feedback tools a chance for user feedback collection. We hope we have been successful in convincing you to try out our own tool. Please check us out at hellonext.co and start your free trial now!

Last updated: December 6th, 2022 at 10:08:37 AM GMT+0

Hellonext Blogpost Author Profile

Deeksha Asiwal

Deeksha is a content marketer at Hellonext who writes on prioritizing customer feedback, using feedback to build great products, and product management. She lives in Dubai, and loves traveling across the world.

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