5 most popular customer feedback tools of 2021

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Receiving good quality product feedback is fundamental when building or having just built a new product. The feedback that we receive may provide you with critical data that will eventually drive your product strategy. And, now product developers are not only looking for feedback from customers but also internal teams.

Always remember that there are a few things to look out for when collecting product feedback, despite which tool you decide to use. For instance, it is essential to collect feedback from multiple sources consistently. Which in turn, will provide you with a complete picture of how the product or feature is received by the customer or team member. In addition, it will help you instantly spot trends and be equipped to iterate faster.

But now, the question is, what tool do you have to choose for collecting your product's feedback?

Let’s take a look at the top 5 most popular product feedback tools:

Hellonext.co feature voting tool

Hellonext provides you with the product's feedback page where your customers can vote on features, suggest new ones or know your product changelog. The features include enabling private and public feedback boards for specific users, Guest Voting and Posting and organizing the posts with tags and maintaining your board clean with custom domain feature. In addition, there’s a new feature update every 14 days.

Pricing: Ranges from $12/month for unlimited submitters (tracked users) to Enterprise (custom) plan for unlimited users with a 14-day free trial.


UserVoice is another product feedback tool available in the market. It is used commonly by marketers to generate and/or vote on ideas for new features of the website or mobile app. Also, visitors can submit feedback without having to register previously. It additionally includes a ‘search-as-you-type’ application that allows visitors to see if someone else has encountered the same problem. Features such as voting on feedback and start-up discussions about the items are also available. UserVoice grants the option to manage and moderate forums as well.

Pricing: Available upon request.


Canny.io being a product feedback tool facilitates users to create boards for visitors to post feedback. A simplistic and organised tool which provides users with the chance to have one-on-one interactions with visitors. Canny.io also maintains customer profiles (which store previous posts/comments) meaning visitors only have to sign in once. In addition, features like voting options, user reports (sent weekly to your email address), tagging options, customisation capabilities and more are enabled.

Pricing: Ranges from $50/month for 100 users to $200/month for 1000users with a 14-day free trial.


This product feedback tool that enables users to gather feedback from team members and clients on new product features, supporting them prioritise products for development. Feedback highlighter enables the user to link the feedback to features and/or different components of a webpage. Also, users can manage product development, product marketing and launch activities all from one location. This tool can be integrated with many popular agile planning tools such as JIRA, Trello and Pivotal Tracker.

Pricing: Ranges from $49/month to $199/month with a 15-day free trial.


ProdPad is product feedback and business road-mapping tool where teams can share opinions about special products. ProdPad’s product backlog stores all the suggestions and feedback, making it easy for the users to quickly access certain items when needed. Timeline view layout features for the users show the latest news on a certain product.

Pricing: Ranges from $99/month to $999/month depending on the plan you choose.

Choose the best project feedback tool for you.

It’s important to choose the right product feedback tool, including the size of your team, how do you want to receive the data and do you want it to be interactive i.e., that customers can comment/vote on feedback items

We hope this summary has given you some inspiration in choosing the right product feedback tool. If you have any suggestions or know of other product feedback tools out there, please feel free to put them in the comments below.


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